The Bell Hotel

- Challenge -

Taco Bell was launching the new Bell Hotel in Palm Springs, California. This special experience would be reserved for the first 400 lucky Taco Bell fans.

The weekend experience needed to appeal to a tech savvy, fashion conscious and active social media audience. We needed to think of some unique ways people could interact with Taco Bell and drive social media engagements across Facebook, Instagram, TikTok and Snapchat.

- Opportunity -

Gen Z & Millennials are being increasingly targeted and acquired by QSRs via technology and social media.
Create a platform for consumers to have authentic brand experiences that can be shared across social channels.
Taco Bell inspired apparel has been gaining popularity and The Bell Hotel is the perfect place to bring awareness to all of the fun trendy things Taco Bell has to offer beyond the meal.

- Solution -

Since people were paying their hard-earned money and devoting four nights at The Bell Hotel, we ensured guests felt like they were getting a fresh experience that only Taco Bell could offer.

We thought of fun ways to greet guests like offering a free popsicle/cocktail drink upon arrival. When guests arrived to their Taco Bell decked-out room, they were greeted with Taco Bell themed merchandise and self-care products.

Guests would have the opportunity to get their hair and make-up done with a Taco Bell twist and relax in The Bell Hotel pool with giant inflatable hot sauce packets. The after-hours music and silent disco gave guests the opportunity to share some classic late night Taco Bell moments.